Redefining automation: a collaborative ecosystemUniversal Robots (UR) is a company built on collaboration. An extensive ecosystem of independent businesses has grown around UR’s cobot technology creating a fertile ground for innovation, choice for customers and a wide range of components, kits and solutions to suit every application.
The different elements of the ecosystemThere are four main parts of the UR ecosystem: UR+, our distributor network, our certified system integrators, and our original equipment manufacturers (OEMs). Overall, Universal Robots has over 1,100 partners globally. But how does the ecosystem work?
THE VALUE OF THE ECOSYSTEM
Driving innovationA main strength of the UR ecosystem lies in the hundreds of partners in the UR+ network. The size of the platform creates a fertile ground for driving innovation while maintaining high standards, encouraging collaboration and creativity that benefits customers. The UR+ platform has led to the creation of technology that would not have been considered possible two decades ago. While other manufacturers opt to make their own end-effectors, we acknowledge that collaboration brings strength and expertise. The ecosystem approach is our higher-quality solution as it is allows us to collaborate with brilliant engineers with specific areas of expertise. This in turn inspires creativity and ensures the highest possible quality of cobot end-effectors and add-ons. All UR+ products are certified as compatible and easily integrated with UR cobots. This makes finding the right tool easier for the customer..
Providing choice and ease for end-customersThe sheer size and diversity of the UR+ portfolio of products mean that customers can find whatever they are after, from the right tool for their application to a full cobot solution, through the platform. More choice means customers will be able to seek out an exact match for their specific needs. In a broader sense, it means a more dynamic ecosystem, with partners jostling to outdo each other or find underserviced niches – this means that quality continues to rise while the offer to customers becomes more extensive all the time.
Operating close to the customerThe UR ecosystem has a global presence. Operating close to the customer, distributors, integrators and OEMs are often uniquely well-placed to understand the needs of individual customers and their industries. Throughout the customer journey, UR is available to help identify the most suitable partners on the road to deployment and stands ready to provide training, customer support and service to support customer success.
Future of the ecosystemThe ecosystem is constantly evolving based on feedback from partners and customers, helping to solve customer applications and improve processes through the introduction of better and well-developed products. The UR ecosystem promises an incredible future of new solutions and opportunities for customers and partners. Opportunity and necessity continue to drive innovation and, with our ecosystem, there is no limit to the imaginative ways we can bring robots alongside humans into the world of work and improve both working lives and performance.
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